Experience is Human.

It’s the messy, beautiful complexity of what makes people tick, brought into focus. Every product, service, and strategy is fueled by those human truths, shaped by the unspoken needs and untold stories that often go overlooked. Turning those stories into something impactful means cutting through the noise, leaning into the hard questions, and staying grounded in what matters until the human is brought into focus.

KATE
POWELL

UX Strategist & Research Leader

By prioritizing the intersection of human needs and business goals,
I’ve transformed ambiguous business challenges into inspiring experiences.